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Create a tag

Create a tag in your account. Pass a session_key to also put it on that conversation in the same call.

Tag names are unique per account, ignoring case. If a tag with that name already exists, nothing new is created: the endpoint returns the existing tag (and puts it on the conversation, if you sent a session_key). This makes it safe to call every time you need a tag, without listing first.

Endpoint​

POST https://api.p.2chat.io/open/tags

Authentication​

Include your API key in the X-User-API-Key header. Learn more about authentication.

Parameters​

These parameters should be sent as JSON payload in the request body.

FieldTypeRequiredDescription
namestringYesName of the tag, up to 100 characters. Spaces at the start and end are removed.
session_keystringNoA conversation of your account to put the tag on. See where to get it.

New tags are gray (#CCCCCC). To pick a color, update the tag after creating it.

Invocation​

curl --location --request POST 'https://api.p.2chat.io/open/tags' \
--header 'Content-Type: application/json' \
--header 'X-User-API-Key: your_api_key_here' \
--data '{
"name": "Hot lead",
"session_key": "WA-WAN8fd3442f-e111-4fed-9323-1824fd7546c9-14085550176"
}'

Response​

Success (HTTP 201 Created)​

The same response comes back when the tag already existed.

{
"success": true,
"data": {
"uuid": "TAGd37f22fa-fe01-4a90-b57d-7e83ccc6a05a",
"name": "Hot lead",
"color": "#CCCCCC",
"exclude_from_campaigns": false,
"created_at": "2026-10-28T17:55:04Z",
"updated_at": "2026-10-28T17:55:04Z",
"created_by_user_id": 4809
}
}
FieldDescription
successtrue when the request succeeded
dataThe tag. See the tag object.

Error​

{
"success": false,
"error": true,
"error_message": "Payload is invalid. Make sure all required fields are present and with valid values: session_key does not belong to this account"
}
HTTP statusWhen
400name is empty, or session_key is not a conversation of your account
422The body has no name field